Hy-Vee Joins Shelf-Ad Network

WEST DES MOINES, Iowa — Hy-Vee here, which operates 223 stores, has joined the Insignia POPSign network of retailers that post branded shelf ads provided through the network, Insignia Systems, Minneapolis, announced yesterday. Insignia is a marketer of in-store advertising products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia is contracted with more than 9,000 chain retail supermarkets and drug stores, including A&P, Kroger and Safeway. Through the nationwide POPS network, over 200 consumer goods manufacturers, including General Mills, Reckitt Benckiser, Kellogg Co., Nestlé, Pfizer, S.C. Johnson & Son and Tyson Foods, provide brand messages at the point of purchase.

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