Wakefern Launches Loyalty-Based Credit Cards

EDISON, N.J. -- Wakefern Food Corp. here, which operates ShopRite and PriceRite stores, and Chase Card Services, Wilmington, Del., announced yesterday the launch of the ShopRite Rite-Rewards MasterCard, ShopRite Private Label Credit Card and PriceRite Private Label Credit Card. The ShopRite Rite-Rewards MasterCard and the ShopRite Private Label Credit Card include the benefits of the ShopRite PricePlus loyalty cards. In addition, ShopRite Rite-Rewards MasterCard card members will earn points for purchases. And all three new card products are equipped with blink, Chase‘s contactless payment method. “ShopRite and PriceRite customers are loyal and deserve the valuable benefits these cards offer,” said Joe Colalillo, chairman and chief executive officer, Wakefern, in a statement.