P&G to Launch C-Footprint App

SN STAFF

CINCINNATI — Procter & Gamble here, in partnership with grocery retail partners, is providing shoppers the opportunity to get a better understanding of their personal impact on the environment with a new iPhone, iPad or Android-enabled application, dubbed "My Carbon Footprint." It will become available on Earth Day, April 22.

Users will be able to generate their own "personal planet" based on their responses to simple multiple choice questions like, "What is the gas mileage of the car you drive in most often?"

Once their planet has been established, users will be able to enhance (or reduce) the quality of their ecosystem by answering a question of the day. They will also receive tips to help them make sustainable choices. Users will be able to post those tips to their Facebook walls.

"Our goal is to help our partners at P&G spread the word that the little changes we make every day can have a big impact on the environment," said Stanton Kawer, chief executive officer, Blue Chip Marketing Worldwide, Northbrook, Ill., which developed the application for P&G. "Hopefully this app will make us all a little more future-friendly."

Consumers can sign up to receive a reminder for the Earth Day launch date by scanning a QR code printed on point-of-sale materials at any of 10,000 participating stores, going to a special website or searching the iTunes store or Android market.