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Program at Alameda Natural Grocery produces sweet success

Retailer harvests hyper-local honey

Jon Springer, Executive Editor

January 27, 2017

2 Min Read
alameda donna layburn bees
Olivia Vigo

When you’re raising bees in your store you may as well generate a little buzz from it.

That’s the idea behind the twice annual honey harvest events at Alameda Natural Grocery, an independent natural foods retailer in Alameda, Calif.

At these events, usually held once in the summer and again in the fall, the store’s beekeeper harvests honey from 12 hives maintained by the retailer — four on the roof of the 20,000-square-foot store, and others scattered about the yards of its customers’ homes around Alameda Island. Last year, the event resulted in about 400 pounds of honey, which is jarred on site and sold — at a quick pace.

But as Alameda Natural Grocery CEO Donna Layburn will tell you, raising bees isn’t about selling honey but about promoting sustainability and building a sense of community. And as she’s come to learn, bees are good at that sort of thing, too.

alameda-bees.jpgPhoto: Olivia Vigo

“I think my interest in bees was piqued by an understanding of what the bees do for us,” Layburn explained, noting that 90% of the world’s nutritious food crops are pollenated by bees. “The more you see what is happening to your environment, the more you see just how important pollinators like honeybees are.”

Layburn said the film “Queen of the Sun,” a documentary focusing on threats to the bee population from industrial agricultural practices, awakened her “Earth Mother” instincts and inspired her to look into hosting hives at the store six years ago. Layburn drummed up interest among shoppers by arranging a local screening of the film and secured a relationship with a local beekeeper to oversee the hives.

alameda-DonnaLayburnMikeVigo.jpgAlameda CEO Donna Layburn and beekeeper Mike Vigo. Photo: Olivia Vigo

She describes learning a little more about the bees every year, including their ongoing struggle against hive enemies like mites and effects of weather patterns. Because Alameda is an island, and bees tend not to travel across water, their product at the store is hyper local, and as a result the store encourages shoppers to support the bee population by avoiding pesticides and growing bee-friendly plants like organic wildflower and “habitat gardens” or native plants, Layburn said.

Layburn said retailers interested in starting their own rooftop hives should seek out a local expert to oversee the effort. At Alameda, beekeeper Mike Vigo oversees the twice-annual honey harvest, during which he scrapes beeswax from honeycomb panels then extracts honey from them using a centrifuge.

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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