Harps Food Stores partners with Grocery TV for retail media

Arkansas-based Harps Food Stores, a regional grocery chain across the South and Midwest, will partner with Grocery TV to add 145 stores to Grocery TV’s retail media network.

Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays throughout their stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. The goal will be to launch and track in-store digital campaigns, increasing the visibility of marketing initiatives and enhancing the shopper experience with timely, in-store messaging.

Harps is an employee-owned company, operating 148 stores across six states: Arkansas, Kansas, Louisiana, Missouri, Mississippi, and Oklahoma. The company employs over 7,200 associates.