Weis Markets looking to do deep AI-based customer analytics

SymphonyAI today announced Mid-Atlantic food retailer Weis Markets has selected Cinde AI to develop prescriptive insights that uncover opportunities and actions to engage customers and accelerate growth.

Weis Markets has partnered with SymphonyAI since 2018. When the project is complete, the Weis Markets category management team will have an integrated, category-wide view with AI-based insights. Using Cinde AI, category managers can discern customer behaviors and interpret the drivers of performance company-wide down to specific stores, while also providing insights into opportunities for growing customer loyalty.

In addition, the granular, data-driven analytics will enable more strategic collaboration with Weis’ CPG suppliers to make informed, AI-based decisions to optimize category performance.

“We are pleased to expand our partnership with SymphonyAI,” said Bob Gleeson, Weis Markets Senior Vice President of Merchandising and Marketing. “We expect [the tech] to offer our category management teams a single information source based on shopper insights that will help them offer customers the selection and value they want while meeting our business goals.”