MONTVALE, N.J. — A&P here and West Des Moines, Iowa-based Hy-Vee had a number of stores celebrating the Whole Grain Council’s first National Whole Grains Sampling Day, April 4 — either on the day itself or during the week. So did other large chains and smaller independents. Until recently, the Boston-based Council had concentrated on the food-service arena to help promote whole grain products, especially during Whole Grains Month in September. But this year, ...

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