“Frozen varieties are a more affordable option with equal or greater nutritional quality,” says Barbara Ruhs, corporate dietitian for Bashas’.
Frozen foods will be increasingly viewed as a healthy option in 2013, said Barbara Ruhs, corporate dietitian for Bashas’, Chandler, Ariz. Since freezing is a natural way to preserve food, many frozen products have fewer preservatives than packaged products. “There are a growing number of customers willing to sacrifice some shelf time for a ‘cleaner’ frozen food,” Ruhs said. The high cost of fresh fruits and vegetables is a reason why a growing number of ...
SIGN IN TO ACCESS THIS ARTICLE
Registering for Premium Content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.