The Ahold USA app delivers targeted offers to shoppers’ phones before and during the shopping trip — a feature that helps the app appeal to more shoppers, says Greg Buzek, president, IHL Group.
Mobile phones have already made their presence palpable across retailing as a vehicle for coupons, price comparisons and location-tracking, but the technology is poised to have an even bigger impact on the shopping experience in 2013, predicts Greg Buzek, president, IHL Group, Franklin, Tenn. Buzek, whose company delivers research and advice on retail technologies, expects mobile marketing apps that empower shoppers to scan, bag and check out to be offered by more retailers next year. ...
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