Carbonated Soft Drinks Per capita consumption of soda trumped bottled water in 2012 with the average American guzzling 42 gallons of carbonated soft drinks vs. 31 gallons of bottled water, according to the International Bottled Water Association. But consumers’ thirst for fizzy refreshment wasn’t enough to avert a dollar sales drop across supermarkets, drug stores and a new multi-outlet geography tracked by IRI comprising supermarkets, drug stores, mass merchants including ...

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