Darren Seifer, NPD food and beverage analyst, pointed out that these home cooks usually spend more money at supermarkets. “The additional ingredients they require to make these recipes often result in larger shopping baskets. This also means that they’re probably planning out their purchases further in advance, so it’s much more important to make sure you get on their shopping lists,” he said, in a video discussing the report. The top meal-planning challenges ...

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