• Social, digital, PR, in-store merchandising and other tools heightened awareness of a Diet Coke promotion. • A Diet Coke-branded T-shirt was sold exclusively in Target stores last month. • Partnerships with Taylor Swift and designer Rebecca Minkoff provided celebrity appeal. Online judging, blogger partnerships, a Pinterest contest and in-store merchandising were among the components used in a Coca-Cola/Target marketing campaign. Since ...

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