Shampoo As confidence in the economy slowly rises, so does consumers’ tendency to shop for shampoo at supermarkets, where prices are often higher than at drug stores and big box chains. According to IRI, shampoo sales at food stores lathered up 0.7% to $628.7 million during the 52 weeks ending June 16, 2013. The hair care category is highly saturated and competitive, creating challenges for manufacturers and retailers to encourage increased consumer spending in the ...

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