Retailers have plenty of opportunity to choose from in selling the many brands of Kraft Foods. The packaged goods and confectionery company counts among its iconic brands Oscar Mayer, Nabisco, Cadbury, Maxwell House, Philadelphia, Tang and others.
Ocean Mist Farms made the most of point-of-sale merchandising to ultimately get consumers to join its Artichoke Aficionados Club via a new mobile website.
In 2009, the packaged salad category was suffering from a case of the “blahs.” Earlier in the decade, bagged salad mixes had been one of the most dynamic, fastest-growing categories in the produce department, but that growth had long...