Dr. Lance B. Eliot, MBA, serves as Vice President of Information Technology at Interactions, a global leader in retail solutions and experiential marketing. Dr. Eliot has over 20 years of industry experience, especially in the retail and CPG marketplace.

Acknowledged as an outstanding innovator in the retail/CPG realm, Dr. Eliot was instrumental in Twentieth Century Fox Consumer Products receiving the prestigious Innovation in Information Technology award from UCLA for the proprietary state-of-the-art merchandising system that he designed and fielded with Fox.

He has written three books and over 200 articles and is a former professor at the University of Southern California (USC) and the University of California Los Angeles (UCLA). He also founded and led an innovative research lab on Artificial Intelligence in Business.

Dr. Eliot holds a PhD from USC, MBA, and Bachelor's in Computer Science, and earned the CDP, CCP, CSP, CDE, and CISA certifications.