Matthew A. Saline is the founder and CEO of Mambo Sprouts Marketing, a large-scale marketing and publishing firm that creates and distributes quarterly newsletters, client-branded newsletters and in-store promotional and direct mail coupon programs. Matthew also runs the company’s research arm MamboTrak, an online survey engine that provides consumer insight. Founded in 1996, Matthew conceived of Mambo Sprouts during a visit to a local natural foods store, when he noticed that there were no in-store promotional programs geared toward the natural/organic consumer. Mambo Sprouts is headquartered in Collingswood, N.J., and can be found at www.mambosprouts.com.