Wendy Naughton is senior vice president of Ryan Partnership Chicago, a creative marketing and promotions firm. In this role, she helps lead the shopper marketing discipline with more than 20 years of experience developing and managing programs to build brand awareness, increase sales, capture market share and yield measurable results. Wendy's background encompasses agency, retail, broker, sales force and corporate experience across a broad range of industries, including CPG, retail and food service.