Maximize bakery appeal while laboring less

Sponsored by Dawn Foods

Americans have an affinity for sweets. For decades, consumers have turned to baked goods for comfort and joy. The challenges of the past few years have only served to accelerate consumers’ desire for sweet baked items.

Whether looking for a standout cake to celebrate a special occasion or purchasing on-trend cupcakes to create memorable moments, today’s shoppers are savvier than ever—seeking out vibrant designs, bright colors and luscious textures. And of course, they don’t want to compromise on flavor.

But with widespread labor shortages and supply chain challenges, it’s becoming increasingly difficult for in-store bakers to deliver the exceptional-tasting cake products consumers want—while also maintaining the efficiencies they need to be profitable.

One of the most popular and simplest ways for retailers to elevate case items while cutting down on prep time is to forego making icings from scratch in favor of using a quality pre-made option.

One option finding strong appeal with in-store bakers is Dawn Exceptional^® Buttercreme Style Icings. The high-quality icings deliver on the premium, rich flavor consumers expect, while providing the consistency and workability bakers need to create beautiful, memorable cake offerings.

The rich buttercemes are a smart solution for labor-challenged retailers, as well as supermarket bakeries employing workers with varying skill levels.

A time-saving solution with taste at the forefront.

Bakers recognize flavor, aroma and visual appeal are the hallmarks of a great buttercreme style icing—and essential components for creating products that incite purchase.

For customers, iced cake products are a perennial favorite. And be it cakes or cupcakes, taste and texture remain the attributes that turn new buyers into repeat customers.

Dawn Exceptional^® Buttercreme Style Icings are consumer-tested to ensure they meet the highest standards of flavor and texture—giving bakers the confidence of consumer-approved iced cake products that delight, time after time.

Exceptional workability.

In today’s labor-challenged bakery environment, there’s no time for products that don’t deliver.  “Too-firm” icings make it difficult to ice a cake or pipe borders. While “too-soft” icings won’t hold design shapes, which lead to frustration and waste.

Formulated for effortless icing and decorating and featuring a perfect pliable-yet-firm balance, Dawn Exceptional^® Buttercreme Style Icings give bakery employees the best of both worlds.

Bakers find Dawn’s premium icings to be soft and pliable to allow for piping and decorating—while still firm enough to ensure the most intricate of designs hold their shape.

Vibrant colors for eye-catching appeal.

The holidays are a time when consumers turn to bakeries to help transform their ideas into beautiful desserts they're proud to place on their tables. It’s important that retailers focus on creating offerings that look and taste special.

By using the Dawn Exceptional^® Buttercreme Style Icings, bakeries can eliminate the time-consuming task of daily color mixing. The consistent and vibrant colors give staff a wide range of creative options in line with today’s consumer preferences. The colors can be easily mixed and matched to create beautiful color palettes for every season, or any specific customer request. For added appeal, the product line also includes specialty icings.

A wealth of programs and solutions to help in-store bakeries thrive.

Labor-saving Dawn Exceptional^® Buttercreme Style Icings are just one of the many ways Dawn helps supermarket bakeries achieve greater efficiency while bringing excitement to bakery cases. From their full product portfolio of cake mixes, bases and fillings to time-saving value-add programs like their Gourmet Cupcake Program, Dawn has the insights and solutions to help bakeries’ top-selling category stand out with customers.

Gourmet cupcake in-store bakery program.

Many in-store bakeries are finding success by capitalizing on consumers’ growing desire for small, daily indulgences like cupcakes. Dawn’s Gourmet Cupcake Program helps retailers elevate their cupcake offerings and add a new tier of pricing. The program provides recipe cards, simple training videos and on-trend cupcake ideas to help retailers offer the products that satisfy the new demands of today’s bakery customers.

A partner in bakery success.

With more than 100 years of helping bakeries grow their businesses, Dawn has a full product portfolio—including everything from boxes to sprinkles—to help bakeries efficiently enhance their offerings and drive impulse purchases year-round.

To learn more about time-saving, great-tasting buttercremes from Dawn—or any of their product solutions—click here.