Sponsored By

Hannaford expands sparkling water line

Hannaford is the latest retailer to tap into the popularity of flavored sparkling water by reintroducing its Taste of Inspirations private label sparkling water.

Carol Angrisani

May 12, 2014

1 Min Read

Hannaford is the latest retailer to tap into the popularity of flavored sparkling water by reintroducing its Taste of Inspirations private label sparkling water.

CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.

Originally available in Sicilian lemonade and Blood Orange, the line now includes new flavors, including Blueberry Lemonade and Coconut Lime. They are sold in the juice aisle.

Along with Hannaford, other retailers have introduced private label sparkling waters. Last year, for instance, Food Lion launched the “Chill” sparkling water line. The Chill-brand beverage is sold in 17-ounce bottles in three flavors: black raspberry, orange mango and kiwi strawberry. Each sells for 75 cents.

Walgreens, meanwhile, markets a sparkling water line under its "Nice!" brand. Flavors include pink grapefruit, black raspberry and kiwi strawberry.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News