Hannaford expands sparkling water line

Hannaford is the latest retailer to tap into the popularity of flavored sparkling water by reintroducing its Taste of Inspirations private label sparkling water.

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Originally available in Sicilian lemonade and Blood Orange, the line now includes new flavors, including Blueberry Lemonade and Coconut Lime. They are sold in the juice aisle.

Along with Hannaford, other retailers have introduced private label sparkling waters. Last year, for instance, Food Lion launched the “Chill” sparkling water line. The Chill-brand beverage is sold in 17-ounce bottles in three flavors: black raspberry, orange mango and kiwi strawberry. Each sells for 75 cents.

Walgreens, meanwhile, markets a sparkling water line under its "Nice!" brand. Flavors include pink grapefruit, black raspberry and kiwi strawberry.

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