Safeway, Target Sell Starbucks Exclusives

PLESANTON, Calif. — Starbucks has launched exclusive limited-edition coffees for Safeway and Target, and is exploring similar partnerships with other retailers, Joe Manning, Starbucks’ director of channel development, told SN.

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Africa Kitamu launched last month in Safeway stores, while Costa Rica Tarrazú is slated to hit the shelves at Minneapolis-based Target this month.

Each will be available for a limited time at a suggested retail price of $8.99 per 12-ounce bag.

Read more: Safeway Groupon Promotes Starbucks Grocery, Cafe

All three coffees were discontinued in 2011 to make room for the retailer’s new Blonde Roast, according to a Starbucks’ blog post. Seattle-based Starbucks opted to revive the brands as exclusive offerings for food retailers.

“We’ve had success in our cafes with limited-edition blends, and are looking to replicate that in grocery,” Manning said.

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