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Building a pet wellness section that’s for the dogs (and cats)
Photograph: Nestle Purina
E-commerce is not so much a trend as it is a new way of life for an increasing number of pet owners. The growth of e-commerce has been steadily gaining momentum, particularly over the last two years. As a result, there has been a shift toward behaviors that reduce the number of trips to a brick-and-mortar store. The pet care industry is moving faster than ever to meet pet owners’ needs in this evolving landscape. Read more here.
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