Better Living Brands Alliance Members Introduced

LOS ANGELES — Safeway’s Better Living Brands Alliance yesterday announced the companies who will help expand the retail presence of the O Organics and Eating Right brands. Member food companies include: Safeway subsidiary, Lucerne Foods; frozen food supplier, Overhill Farms; convenience, fresh-food producer, Ready Pac Produce; and dairy company, Schreiber Foods. Emak Worldwide and Crossmark will provide marketing and communications support.

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