Kellogg boosts U.S. cereal line-up with seven on-trend new offerings

Kellogg Company announced plans for seven new cereals from some of the company’s most-beloved U.S. brands, reflecting what many of today’s consumers are seeking in their breakfast choice: great taste, innovative ingredients, more protein, less sugar, and options that are gluten-free.

Company officials describe the new products as follows:

Special K Protein Cinnamon Brown Sugar Crunch cereal provides a unique crunchy shape and 11 grams of protein with 1⁄2 cup skim milk.

Special K Gluten Free cereal features delicious multi-grain flakes (corn, sorghum and rice) with a touch of brown sugar. It is a delicious option for people who are managing their weight, while also providing a good source of fiber which people who are avoiding gluten may lack in their diets.

Kashi Sprouted Grains Multi-Grain organic cereal is made with 100% sprouted grains in its satisfying whole grain flakes made with wheat, brown rice, oats, barley, spelt and amaranth. The cereal is USDA Certified Organic and Non-GMO Project Verified.

Kellogg’s Raisin Bran with Cranberries cereal provides an excellent source of fiber and antioxidant vitamin E, along with a delicious tart and sweet flavor combination and crisp bran flakes.

Froot Loops Bloopers cereal provides a good source of fiber, is made with whole grain, and has 10-grams of sugar per 28-gram serving. It also has the fruity taste, and aroma that kids love.

Bear Naked Granola's two new flavors Sea Salt Caramel Apple and Coconut Almond Curry will awaken the senses and help fuel the most epic adventures. They are great in a bowl with milk or straight from the bag as a snack.

These new cereals will begin arriving at grocery retailers in the fourth quarter of 2014. For more information on Kellogg Company brands and foods, visit www.kelloggs.com.