Mr. Dee's Partners with Hidden Valley to Launch Potato Sides

Through a licensing agreement with the Hidden Valley Food Products Company, Mr. Dee’s has launched Hidden Valley Shredded Hash Browns, Southern Style Hash Browns and Roasted Red Potatoes.

For decades, Hidden Valley Original Ranch has been one of America’s top selling dressings. With distribution across the U.S. and a variety of products sold in over 30 countries, Hidden Valley’s brand equity has created a foundation for product innovation and expansion into new food categories, say company officials.

The strong brand image of Hidden Valley creates a powerful and positive halo effect for the frozen potato sides line, officials add. “Our relationship with Hidden Valley a natural fit with frozen potato sides,” says Mr. Dee’s president and CEO, Patrick Conway. “Our customers are thrilled with these latest innovations that offer a value-added point of difference in the category.”