New York State Chocolate Company Rebrands Bars

Barkeater Chocolates debuted brand new packaging for its six gourmet chocolate bars, which according to co-owners Deb and Jim Morris, has been met with rave reviews. The bar packaging was redesigned and upgraded from plastic sleeves to paperboard boxes to modernize the look and make the prominent ingredients stand out easily to the consumer.

The company used the debut of Quinoa Ka-Pow!, a gourmet dark chocolate bar with crunchy quinoa, to redesign the look of their five other bars. The bars offered from Barkeater Chocolates are: Downhill Darksider with Sea Salt; Beantown Bold with finely ground espresso; Citrus Surprise with orange; Black Bear with black raspberry and black pepper; and Cherry Chic. The cherry bar is described on its new package as a silky milk chocolate bar that "tastes like a cherry cordial, but without the mess." Cherry Chic is one of several chocolate confections that source mainly domestic ingredients.

The bars are just one part of Barkeater Chocolates' product lineup. Their Grown Up Peanut Butter Cups come in both milk and dark chocolate and boast all natural crunchy peanut butter. The peanut butter cups had a packaging overhaul in early 2015 and are labeled "seriously addictive."

"We have not seen other peanut butter cups manufactured with crunchy peanut butter, that is also all-natural, anywhere in the Northeast," says co-owner Jim Morris.

The company's move was featured on newscasts and articles throughout New York's Capital Region. The branding reboot will be the star of the Barkeater booth #4714 during the Fancy Food Show June 26-28 at the Javits Center.

Deb Morris, Co-Owner says, "We have received tremendous response about our packaging makeover. The bars are now wrapped in paperboard boxes with their main ingredients boldly displayed." And speaking of ingredients, Barkeater Chocolates prides itself on using only natural, wholesome ingredients that are also gluten-free and non-GMO. Barkeater uses locally sourced and US grown ingredients whenever possible.