OREO Debuts Milka OREO Chocolate Candy Bars in the U.S.

OREO will make its debut in the U.S. chocolate aisle. The brand is opening its Wonder Vault to officially introduce a line of chocolate candy bars as part of its ongoing commitment to deliver innovative products to fans. The Milka OREO Chocolate Candy Bars combine two of the world's most iconic brands: OREO cookies and Milka European chocolate candy.

The chocolate candy bar line comes in an assortment of different formats, all of which feature bits of OREO cookies and vanilla creme filling alongside Milka's smooth European chocolate candy.

"We are always exploring ways to diversify the OREO product portfolio in order to surprise and delight fans, and we are excited to do just that with Milka OREO Chocolate Candy Bars," says Samantha Greenwood, senior category director, chocolate–North America. "Milka OREO Chocolate Candy Bars are a natural progression for OREO, especially with Mondelez International's global leadership position in chocolate and Milka being the No. 1 chocolate candy in Europe. The combination of these two global powerhouse brands—both of which are known for their delicious taste—has led to a product line that is unique and truly differentiated in the U.S. chocolate candy category."

The Milka OREO Chocolate Candy Bar line is a permanent offering and features a diverse and distinctive selection that crosses usage occasions, from individual enjoyment to friends and family sharing. 

The Milka OREO Big Crunch Chocolate Candy Bar features a layer of crunchy OREO cookies between two layers of rich vanilla creme filling, coated in European Milka chocolate candy. It will be available in one 10.5-ounce sharing size tablet at a suggested retail price of $4.99.

The Milka OREO Chocolate Candy Bar features bits of OREO cookie mixed in rich vanilla creme filling coated in European Milka chocolate candy. It will be available in three sizes: 1.44-ounce at a suggested retail price of 98-cents, 2.88-ounce at a suggested retail price of $1.69 and 3.52-ounce at a suggested retail price of $1.79.

The Milka OREO Choco-Mix Snack Mix Bag features OREO mini chocolate sandwich cookies, Golden OREO mini sandwich cookies, Milka Chocolate Candy Buttons, and candy coated chocolate pieces mixed together for a multi-texture experience. It is available in a 6.1-ounce bag at a suggested retail price of $3.69.

Starting the week of Nov. 14, the Milka OREO Big Crunch Chocolate Candy Bar will roll out in limited distribution at retailers including Wal-Mart, Kroger, ShopRite and Albertsons. The entire line, including the Milka OREO Big Crunch Chocolate Candy Bar, the Milka OREO Chocolate Candy Bar and Milka OREO Choco-Mix Snack Mix Bag will roll out nationwide in January 2017.