Pepsi Lipton Tea Partnership Launches Brisk Mate

The Pepsi Lipton Tea Partnership is expanding its Brisk ready-to-drink iced tea brand with Brisk Mate (pronounced mah-tay)—a smooth energizing iced tea blended with South American Yerba Mate. It will be available in 16-ounce cans (90 calories per can) in three bold flavors: Mango, Dragonfruit and Cherry.

Brisk Mate is being released this month exclusively in selected cities including Houston, Dallas, San Antonio, Phoenix, Portland, Ore., Las Vegas and Denver. To coincide with the introduction, an online campaign will showcase how the drink's smooth energizing spark helps unlock Brisk fans' true potential—motivating them and their friends as they pursue passions together, igniting the "Power of the Tribe."

"Yerba Mate has been enjoyed in South America for hundreds of years because of its energizing qualities," says Mandy Mazzeo, marketing manager, Brisk, at Pepsi Lipton Tea Partnership, based in Purchase, N.Y. "Brisk Mate gives Brisk fans what they've been asking for, a smooth, energizing iced tea with the great-tasting bold flavors they expect from Brisk.

As part of the launch, Brisk Mate is partnering with OpTic Gaming, a professional eSports organization boasting multiple championships and specializing in gaming entertainment. Brisk Mate will inspire the team's gaming by providing a smooth, energizing spark for the eSport champions on and off the stage.

"The Brisk Mate brand reflects the same sense of community and energy that our members share," says Hector Rodriguez, owner of OpTic Gaming. "The smooth, energizing spark and light uplift from Brisk Mate is the perfect refreshment for our team as we head into this year's competitions.

The Pepsi Lipton Tea Partnership is a joint venture between PepsiCo and Unilever. The partnership includes a complete portfolio of ready-to-drink iced teas for every occasion, including Lipton Iced Tea, Pure Leaf Iced Tea and Brisk Iced Tea.

Related: Pepsi-Lipton Tea Partnership Launches Two New Campaigns; Pepsi launches 1893