Price Chopper to Hold Second Gluten-Free Food Festival

SCHENECTADY, N.Y. — The 100 Price Chopper shoppers who were turned away from the retailer’s first Gluten-Free Food Festival in October due to an overwhelming response, will be granted admission to its second event scheduled to take place at the Century House in Latham, N.Y., Monday. Although admission is free, reservations are required. Three hundred shoppers attended the first event at the same venue. Gluten-free food manufacturers, Price Chopper’s senior corporate nutritionist Ellie Wilson, and Elizabeth Barbone, author of Easy Gluten-Free Baking, will be on hand during the 2½-hour event to discuss tips and recipes. Both festivals were promoted to celiac support groups and gastroenterologists, through in-store signage and direct contact with customers who reached out to the retailer through its Healthy U Connection hotline with questions about celiac disease and gluten-free foods. “We recognize that there are many challenges associated with managing celiac disease and have significantly increased our offering of gluten-free foods in many of our stores in an effort to improve the shopping experience for those with celiac disease,” said Maureen Murphy, Price Chopper’s manager of consumer services and trends, in a statement.

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