Reality Show Product Hits A&P Shelves

MONTVALE, N.J. — The first creation from the reality show “Supermarket Superstar” has launched at A&P.

The “Smoogy,” a cookie sandwich with chocolate-fudge or lemon cheesecake filling, is available in the frozen foods section for $3.99 for a 4-ounce box.

The treat is the brainchild of Tekisha Collins, an Indianapolis resident who lost her corporate job due to downsizing and entered the competition in hopes of turning a family recipe into a business.

“Supermarket Superstar Season 1 Winner” is printed on the front of the package.

The Lifetime cable network show features a competition between home cooks to get their products into production as a brand to be launched in A&P stores. Tom Dahlen, a buyer for A&P, and Sam Martin, A&P’s chief executive officer, are judges.

The winner also gets a $10,000 prize and $100,000 worth of product development from Dine Marketing and Mattson. Other judges include celebrity chef Michael Chiarello; Debbi Fields of Mrs. Fields Cookies; and branding expert Chris Cornyn of Dine Marketing.

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