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Retailers look to avoid big thaw in frozen food aisle after pandemic surge
More focus on breakfast and better-for-you in the freezer case can help stem the tide of year-to-year sales drops
Mark Hamstra
April 2, 2021
6 Min Read
Dinner, snacks and breakfast are top drivers of increased frozen food purchases since the onset of the pandemic, thanks to growing meal-prep burnout.Michael Browne
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