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Safeway adds frozens to Celebrity Chef Mexican line
Safeway has expanded its Chef Marcela Valladolid private label Mexican line with the addition of frozen entrees.
Carol Angrisani
September 23, 2014
1 Min Read
Safeway has added frozen entrees to its exclusive Marcela Valladolid-branded Mexican line.
The entrees are available in eight flavors, including Pork Chile Verde, Pastel Azteca and Chicken Mole Enchiladas.
The retailer promoted the entrees with a Facebook coupon for one free product.
The line was introduced last year with ready-to-cook meats, corn and flour tortillas, cheese and snacks.
Valladolid is a Food Network chef and cookbook author.
Separately, Safeway also added frozen entrees to its Open Nature line. Made without artificial flavors, colors or preservatives, the entrees are available in 12 flavors, including Fettuccine with Mushroom Sauce and Chicken Marsala.
The Open Nature line also includes meats and breads, snacks, ice cream and more.
