Safeway Sponsors Search for Faces of its Baby, Toddler Private Label

PLEASANTON, Calif. — Safeway is sponsoring a search for the faces of its yet to be released O Organics for Baby and O Organics for Toddler premium-tier private-label lines. A random drawing of online entrants will identify 25 babies 6 months to 12 months old and 25 toddlers 12 months to 24 months old to attend a photo session. The sessions will take place next Tuesday and Wednesday at 11 Safeway division locations nationwide. All photographs will be judged to determine 22 grand prize winners. Each will receive $1,000 in Safeway gift cards and have their photograph appear in select advertising for either the O Organic for Baby or O Organic for Toddler line. One infant and one toddler will be selected from the group of 22 grand prize winners to be featured on future packages of O Organic for Baby and O Organic for Toddler products. Judging will be conducted on or about June 11, according to Safeway.

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