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Top Specialty Trends in Private Label

WGB takes a look at what’s driving the boom in store brands.

Rebekah Marcarelli, Senior Editor

November 8, 2018

6 Slides
private label graphic
Retailers have gone far beyond the basics with their private label programs, often beating national brands to the punch when it comes to innovating on-trend products.Photograph: Shutterstock

About the Author

Rebekah Marcarelli

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

See more from Rebekah Marcarelli
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