Retailers have gone far beyond the basics with their private label programs, often beating national brands to the punch when it comes to innovating on-trend products.Photograph: Shutterstock
Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.