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Virtuoso Launches as a Rebrand of Ristorante Pizza in the U.S.
The new brand name and updated packaging more accurately reflects the pizza that has always been inside the box.
Lindsey Wojcik
January 1, 2018
2 Min Read
Dr. Oetker, a family-owned company with more than 125 years of delivering high quality food experiences around the world, has redesigned the packaging and name of its Ristorante Pizza in the U.S. market: Virtuoso Pizza. The new brand name and updated packaging more accurately reflects the pizza that has always been inside the box.
For years, Dr. Oetker has been committed to delivering pizza that brings home the simple and joyful pleasures of time well spent with family and friends. Now, with the conversion from Ristorante to Virtuoso, the company adds a new look to the freezer aisle and a fresh perspective to routine dinners.
"We are incredibly proud to introduce Dr. Oetker Virtuoso in the U.S., which comes as the result of extensive consumer research and careful consideration," says William Whalen, executive vice president at Dr. Oetker USA. "Virtuoso is a high quality pizza with the same fresh-tasting ingredients and distinctive flavor combinations many consumers already know and love from Ristorante."
The name Virtuoso epitomizes Dr. Oetker's qualities of artistic skill, and the Virtuoso is someone who excels above and beyond in the performance of their chosen art form. In this case, it's crafting premium pizza by applying very deliberate techniques, imagination and creativity to give rise to masterfully delicious pizza from the crust up.
Virtuoso is made with the same exact recipe and ingredients as Ristorante and is available in the same nine varieties—with more to come in the near future. The current varieties include:
Mozzarella & Pesto: 100 percent real mozzarella and Edam cheeses, sun-ripened tomatoes, crushed pesto and the company's signature sauce.
Signature Spinach: Farm-grown leafy spinach, 100 percent real mozzarella, our signature sauce and swirls of hearty garlic sauce.
Pepperoni Pesto: Thinly sliced flavor-rich pepperoni, 100 percent real mozzarella cheese, basil, crushed pesto and the company's signature sauce, drizzled with olive oil.
Vegetable Medley: Fresh-picked sun-ripened cherry tomatoes, colorful bell peppers, red onions, pickled pepperoncini peppers, basil, 100 percent real mozzarella and Edam cheeses and the company's signature sauce.
Mushroom: Overflowing with mushrooms, 100 percent real mozzarella and Edam cheeses along with the company's signature sauce.
Seasoned Chicken: Tender, seasoned chicken, farm-grown spinach, sun-ripened tomatoes, basil, 100 percent real mozzarella and Edam cheeses, and the company's signature sauce.
Pepperoni & Ham: Savory slices of pepperoni, cooked ham, 100 percent real mozzarella and Edam cheeses, the company's signature sauce and an herb blend for that extra kick.
Four Cheese: A blend of 100 percent real cheeses, including mozzarella, Edam, Emmentaler, blue cheese, basil seasoning and the company's signature sauce.
Tomato & Goat Cheese: 100 percent real mozzarella, Edam and goat cheeses, fresh-picked sweet cherry and sun-dried tomatoes, crushed pesto and the company's signature sauce.
Virtuoso is available in all grocery stores that previously carried Ristorante.
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