WINN-DIXIE OFFERS STRAWBERRY PIE

JACKSONVILLE, Fla. -- Winn-Dixie Stores' Atlanta division is featuring fresh strawberry pies to ring in the first phase of strawberry season. In a newspaper ad last month, under the banner, "Strawberry Festival '95," the pies, touted at $4.99 each, shared space with fresh strawberries, strawberry glaze and chocolate dip for fresh fruits.

ry pie as its signature item, and they charge $6.49 or $6.59 each for a comparable pie. So, particularly when we have ours at a featured price, they're seen as a good buy," Van Pelt said. "Sales of the pies have been very good. We've featured them in previous years when strawberries come into season and they always sell well," he said.