Winn-Dixie Shows Its Smart Side

JACKSONVILLE, Fla. — Winn-Dixie Stores here is promoting its baby club with a free DVD offer from the company "So Smart." Loyalty-card holders who make a purchase at www.sosmart.com, a company specializing in educational products for children, will get to choose one of two free DVDs: “So Smart! Colors” for babies; or “King Otis Patience” for kids, a $20 value. The offer runs through June 30. This promotion is one of many programs that Winn-Dixie runs throughout the year to promote the club, which rewards members with $10 back for every 200 baby club points earned. Members earn one point for each $1 spent on baby products. Club points are printed at the bottom of customer receipts.

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