3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights

CMA, SIMA explore how integrated teams’ use of data will make a difference during WGB webcast.

Brett Dworski, Associate Editor, Foodservice

December 14, 2018

4 Slides

Modern technology has changed how consumers shop. They're increasingly shopping from their couches instead of visiting their local retailer. What is driving brick-and-mortar shoppers to remain this type of shopper? How do retailers introduce new items, in-store and online? How do retailers meet customer needs for personalization and convenience?Photographs courtesy of the Category Management Association

About the Author

Brett Dworski

Associate Editor, Foodservice

Brett Dworski is associate editor of foodservice for CSP Magazine. He joined Winsight in 2017 as a shared-content editor, focusing on the integration of Technomic data into Winsight’s media platforms. Brett has also covered the snacks, candy and general merchandise beats for CSP. He lives in Chicago and is the proud owner of a Honda Civic. Follow him on Twitter @BrettDworski

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<span class="ArticleBase-LargeTitle">3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights</span>3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights

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3 Ways Grocery Trading Partners Can Make the Most of Shopper Insights