Shaw’s, Red Sox Radio Partner for Deli Sweepstakes

BOSTON — Shaw’s Supermarkets, WEEI Sports Radio and the Red Sox Radio Network have launched the “From Deli to Dugout Sweepstakes,” an in-store campaign offering Shaw’s customers a chance to win prizes throughout the 2012 baseball season.

Each week, the sweepstakes will reward one customer for buying specific Dietz & Watson deli items with their Shaw’s Rewards Card. The program will feature a different deli item each week, and prizes will include invitations to watch the Red Sox batting practice on the field, or the chance to get their name displayed on the Fenway Park jumbotron.

“As an organization that has been part of New England for over 150 years, Shaw’s has a mutual understanding of the passion and tradition that exists with Red Sox fans,” Mike Stigers, president of Shaw’s, said in a release. “It’s why our relationship with WEEI and the Red Sox Radio Network is such a natural fit. We are excited to partner with them once again on another season and offer our customers a chance to win some exclusive prizes.”