Jordan named president of Whole Foods’ Rockies division

Bill Jordan has been named regional president of Whole Foods Market's Rocky Mountain region, the retailer said. Jordan succeeds Will Paradise, who is retiring.

Bill Jordan

“Bill has been an incredible asset to Whole Foods Market for many years, and we’re so glad that he is now leading our Rocky Mountain region,” David Lannon, EVP of operations at Whole Foods Market, Autin, Texas, said in a statement. “He’s the embodiment of everything a Whole Foods Market team member should be, and we know he’ll do a great job growing our business in the region.”

Previously, Jordan served for 16 years as regional VP of Whole Foods’ Southern Pacific Region. The Rocky Mountain Region includes 33 stores in Colorado, Kansas, New Mexico and Utah, as well as a recently announced store to be built in El Paso, Texas. Jordan has served Whole Foods since 1985 when he began working as a courtesy clerk in Sherman Oaks, Calif.