Riteway Taps Bishop to Head New Fresh Division

LAKELAND, Fla. — Riteway Foods here said Monday that Don Bishop has joined the sales and marketing agency to lead and develop a new fresh foods division.

Don Bishop

Riteway Fresh will target the Southeast market, the company said. Bishop, who will serve as director of Riteway Fresh, has a 30-year background with Del Monte in perishable sales from regional sales manager, director of national accounts to vice president of Eastern region. For more than 20 years, Bishop has served as president of Bishop Targeted Marketing, Tampa.

“We are excited to take the Riteway know-how and approach into the fresh market,” Jim Hall, president of Riteway, said in a statement. “We are also pleased that Don Bishop has joined our team of professionals to lead and develop our Riteway Fresh division.

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“Don’s produce knowledge from the farm to the store to the table and his passion for sales make him the perfect person to lead Riteway Fresh,” Hall aded. “We look forward to working with Don building another successful sales organization supporting our Southeast retailers.”