Sponsored By

‘Safeway Amendment’ Passes Senate Finance Committee

An amendment that would allow for businesses to incentivize healthy lifestyles in the style of Safeway’s voluntary “Healthy Measures” program was approved by an 18-4 vote by the Senate Finance Committee as part of a health care reform bill.

October 9, 2009

1 Min Read
Supermarket News logo in a gray background | Supermarket News

WASHINGTON — An amendment that would allow for businesses to incentivize healthy lifestyles in the style of Safeway’s voluntary “Healthy Measures” program was approved by an 18-4 vote by the Senate Finance Committee as part of a health care reform bill.

A spokesman for Sen. John Ensign (R-Nev.), who co-sponsored the bill, referred to it as “the Safeway Amendment” according to published reports.

Safeway, Pleasanton, Calif., and its chief executive officer, Steve Burd, have advocated market-based solutions to health care though its Healthy Measures program and through the Coalition to Advance Health Care Reform.

Read More of Today's Headlines

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like