Bloom Offers Reward for Missing Muffin

CHARLOTTE, N.C. — The disappearance of a gigantic blueberry muffin used in an outdoor advertising campaign for Bloom supermarkets is not another advertising stunt, an official of Bloom’s advertising agency here told SN Tuesday. The plastic muffin, measuring 4 by 6 feet, and weighing nearly 200 pounds, was stolen from a parking lot of a Bloom supermarket in Greer, S.C., over the weekend, said Amy Noon, account executive for Boone/Oakley, Bloom’s advertising agency. Boone, she said, created a “wanted poster” distributed in the store. The muffin prop was part of an Obie-award-winning billboard showing a pan of muffins, out of which one muffin had “fallen” — onto the roof of a crushed car beneath the billboard. Bloom, a division of Salisbury, N.C.-based Food Lion, said it was offering $300 in groceries and would make a $300 charitable donation for information leading to the muffin’s return.

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