Dollar General enhances in-store media

Neptune Retail Solutions (NRS) is expanding its partnership with Dollar General by introducing a selection of proprietary solutions which includes digital incentives through the DG app, custom printed in-store circulars, and FSI inserts. 

Vendor partners will be able to elevate brand visibility and influence consumer behavior across the purchase journey. Brands can increase top-of-mind awareness via signage on the front of store concrete bollards, security pedestals, and basket liners, and deliver equity in-aisle through the use of category engagements like Shelftalk signs with optional coupon tear pads. 

“Expanding our in-store media with Neptune reflects our organizational priority of ensuring Dollar General provides our brand partners with effective omichannel tools that drive incremental sales through our stores,” said Charlene Charles, head of Media Network Operations at Dollar General.

An innovative addition to the expanded partnership is NRS’ Connected Shelf product, which links shoppers directly to digital incentives that influence final purchase decisions being made at the shelf.