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Giant Eagle extends its summer ‘price lock’

Campaign that locks in price on certain products will now last through fall

Bill Wilson, Senior editor at Supermarket News

August 11, 2023

1 Min Read
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The summer program, which includes over 800 products, was supposed to end on Aug. 9, but now prices will stay locked down until Nov. 11.Giant Eagle

In May, Giant Eagle announced a “price lock” campaign for the summer — that campaign will now be extended into the fall, reports news site WPXI. 

The goal of the campaign, which also will be available at GetGo Cafe & Market, Giant’s convenience brand, is to keep certain items, some seasonal, at a price that would not change during the length of the promotion. 

The summer program, which includes over 800 products, was supposed to end on Aug. 9, but now prices will stay locked down until Nov. 11.

Giant Eagle Interim CEO Bill Artman said the price lock concept was developed after listening to shoppers and team members, reading information, and even talking to friends and neighbors.

Shoppers can track the price lock items in the store’s weekly circular.

 

About the Author

Bill Wilson

Senior editor at Supermarket News

Bill Wilson is the senior editor at Supermarket News, covering all things grocery and retail. He has been a journalist in the B2B industry for 25 years. He has received two Robert F. Boger awards for his work as a journalist in the infrastructure industry and has over 25 editorial awards total in his career. He graduated cum laude from Southern Illinois University at Carbondale with a major in broadcast communications.

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