H-E-B launches branded credit cards

H-E-B and Central Market have launched the H-E-B Visa Signature Credit Card and Central Market Visa Signature® Credit Card, which offer customers cash back on groceries and everyday purchases, flexible redemption options, and additional cost-saving benefits. 

Both credit cards can be used to receive the 5% cash back benefit on the purchase of eligible items at H-E-B, Central Market, Joe V’s Smart Shop, and Mi Tienda stores and locations where curbside and home delivery are available. To receive the cash back benefit, customers must use the H-E-B or Central Market Visa Credit Card to purchase items in the H-E-B family of brands, which include products from H-E-B, Central Market, Hill Country Fare, Field & Future by H-E-B, H-E-B Brand Shop, Home by H-E-B, Kodi, Cocinaware, H-E-B Kitchen & Table, and GTC, among others.

Both cards also get the 5% cash back on all orders with Favor Delivery, the on-demand delivery service operated by H-E-B, as well as 1.5% cash back on all other products and purchases at H-E-B brand stores and locations such as H-E-B Fuel stations and H-E-B restaurants such as True Texas BBQ and SouthFlo Pizza.