Harris Teeter launches new price campaign

Harris Teeter said has lowered everyday prices on thousands of items at its stores in Charlotte, Asheville and Hendersonville areas of North Carolina, citing efficiencies achieved through its recent its recent merger with Kroger.

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“Over the years, our customers have asked us to lower our prices, and we’ve listened by introducing various pricing and promotional strategies which drive value to them,” Catherine Becker, communication manager for Harris Teeter, said in a statement. “This new program is the big change our shoppers have been asking for. Through our recent merger, we have achieved better efficiencies and have chosen to re-invest those savings into, among other things, lower prices for our customers.”

Becker said Harris Teeter anticipated expanding the program to additional markets. Other promotional activities offered by the company including its double coupon policy will not be impacted by the new price campaign, Harris Teeter said.

Stores are installing new green shelf tags and signs to alert shoppers to items that have lower prices. Some examples include:

• Nature Valley Granola Bars — now $2.65 each; an 80-cent reduction.

• Oscar Mayer Deli Shaved Lunchmeat— now $3.79; a $1 reduction

• Hot house tomatoes — now $1.49 per pound; down from $3.99 per pound; customers save $1.50/lb.

• Rotisserie chicken — now $5.99 ($4.99 on Sundays); down from $6.99.

Matthews, N.C.-based Harris Teeter was acquired by Kroger, Cincinnati, in January.