Kroger Adds New Signature in Fort Worth

FORT WORTH, Texas — Kroger Co. has opened its first ground-up Signature store here, a 100,000-square-foot location that offers more services, prepared foods and specialty products than typical Kroger stores.

"We have served the city of Fort Worth for many years with five stores," said Gary Huddleston, consumer affairs director for Kroger, in a prepared statement released by the real estate developer for the site. "We remodeled several locations in the city to Signature stores some years ago, but we're excited to build this location from the ground up to better fit the needs and wants of the growing population in that area."

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Cincinnati-based Kroger operates 30 Signature locations in the Dallas-Fort Worth market. The stores place more emphasis on an interactive customer experience and offer more natural and organic foods, chef-prepared meal solutions, and ethnic and gourmet selections. The new location, in a development called The Shops at Timberland Crossing, is located at Timberland Boulevard and North Beach Street.