Loblaw launches in-store audio advertising

Stingray Advertising and Loblaw Media, the retail media division of Loblaw Companies Limited (Loblaw), announced today a new relationship that expands Stingray’s retail audio advertising network into Loblaw grocery stores this summer. The Loblaw store audio network will span nearly 300 stores, including Loblaws, Zehrs, Real Canadian Superstore, and other retail banners, with campaigns expected to begin mid-August. The collaboration provides brands with a unique opportunity to connect with customers throughout their in-store journey via Stingray’s proprietary streaming media technology and Hivestack, Canada’s place-based ad server and SSP.

This partnership has been designed to make national retail audio inventory access within Loblaw locations as easy as possible while allowing versatility. Brands can now integrate in-store audio into their omnichannel media plans with Loblaw Media or explore a broader retail audio advertising network strategy managed by Stingray Advertising.

For the first time, advertisers will now have the opportunity to connect their brands via in-store audio with Loblaw shoppers, while they make product decisions and build their baskets. In-store audio can inspire product discovery, increase basket size, or create awareness about launches and PC Optimum offers.