Loblaw launching new ‘Small Supplier Program’

Loblaw Companies Ltd. is introducing a new Small Supplier Program, providing additional support and resources to more than a thousand existing Canadian growers, bakers, vintners, and local product creators, and making it easier for new suppliers to work with Loblaw.

Launching January 2024, this program is designed to empower and support new and existing small suppliers, helping their businesses thrive and reach more customers through Loblaw's stores. By providing faster payments, streamlined processes, a six-month guaranteed listing period, and support, the program makes running a small business simpler when working with Loblaw. 

"Small businesses are the lifeblood of our economy, and the path to this country's successful future," said Per Bank, president and CEO, Loblaw. "Every day, we experience the terrific power of innovation in many family owned, traditional and local producers and we want to assist their ability to develop new products and generate a truly diverse and inspirational range.  By making the onboarding and retailing process easier for small businesses, our goal is to reduce their time and costs, to the benefit of all Canadian customers."

Key highlights of Loblaw's Small Supplier Program include:

"The fresh fruit and vegetable industry is a fast-paced business environment which represents many small local growers and business owners," said Ron Lemaire, president, Canadian Produce Marketing Association. "Providing these small businesses with the opportunity to access the market using this program can be a catalyst to their success."