Murray’s Cheese debuts new look

Murray’s Cheese now has a new logo, visual brand, and website after a recent rebrand.

The new logo combines “heritage elements” with a vibrant red color and old English-style font, replacing the curled “m” and swooshing “y” of the previous logo. 

The brand’s website is now populated with illustrated cheese personalities  — including a circular block of cheese wearing a Murray’s hat, as well as a  triangular piece of cheese.

The new website has a clean, modern look with big, high-resolution photography and an emphasis on the brand’s cheese knowledge and expertise. The brand has also upped its multimedia and recipe game — the site now has an interactive cheese quiz, as well as step-by-step instructions on how to assemble cheese platters. 

Visitors to the site will also find guides on pairing  cheeses with wine, beer, cider, and cocktails. Users can chat with cheese experts and also purchase cheese-tasting classes.

Murray’s said it will introduce its new look to New York City stores and restaurants, on private label products, and, of course, within the Murray’s shops inside its Kroger parent company stores.